Winter in the City, Fire & Ice
Join our winter campaign in these easy steps:
- Create a winter themed menu, event, product, tailored offer, or unique experience.
- Share your event, offer or experience with us via the form below.
And connect with the people of Canberra through a revamped platform designed to showcase all businesses in the City Centre and Braddon.
We revamped the winter campaign based on your feedback. This year, with an updated program and a brand-new theme, we aim to engage and promote even more businesses in the City Centre and Braddon, creating a spectacular winter atmosphere.
Headline ticketed events like the ice rink are designed to boost foot traffic, but the real stars will be the local businesses, highlighting the City Centre and Braddon as a prime destination this winter season.
We need your help to showcase the offerings in these areas to celebrate and embrace the winter season.
Key Dates
Business Submissions
Due - 10 June 2024
Business campaign goes live
Week commencing 10 June 2024
City programming
6-21 July 2024
The campaign will conclude with the end of the ACT school holidays on 21 July 2024.
There are multiple ways your business can get involved in the campaign. We're providing support and visibility for creative and themed events, offers, and experiences to make this winter unforgettable.
All participating businesses will be featured on a user-friendly website, making it easier for customers to search and discover you!
Indicative interface design only. Actual output may differ.
If you're a cafe or restaurant, consider
- Adding a winter themed drink or food item to your menu.
- Hosting a themed truffle dinner with paired wines.
- Adding a chilli-based dish to the menu.
If you’re a bar, consider
- Adding a cocktail with fiery or icy flair to your menu.
- Holding a winter themed paint and sip event.
- Organise a cosy board game night with winter themed drinks.
If you’re a spa or salon, consider
- Promoting a hot stone massage or cryotherapy.
- Offering a limited time package on deep conditioning treatments.
If you’re a retail store, consider
- Transforming your window displays into winter wonderlands.
- Showcasing your winter collection with special promotions.
Want more inspiration for your business?
If you're interested to get involved or would like more information on the 2024 winter campaign, we'd love to hear from you.
Please get in touch at cityrenewal@act.gov.au
This year, you can expect
- Expanded day and night activities to increase foot traffic in the City Centre and Braddon, catering to diverse visitor profiles and enhancing the vibrancy of the area.
- Giveaways specifically designed to incentivise spending at businesses engaged with the winter campaign, aiming to directly benefit those participants and boost economic activity.
- Campaign materials for businesses support
- It’s more than just an event – it’s a strategic campaign designed to showcase your business and cultivate a magical winter atmosphere throughout Canberra.
